By Jeffrey Spitz Cohan, Executive Director.
Welcome to the (second) rebirth of Jewish Veg!
This new website – together with our new logo and colors – is the culmination of years of planning and work, the combined efforts of talented and dedicated individuals on our staff and among our partners. Those partners include our reimaging partner Wall-to-Wall Studios and our website developer Elevation.
The main purpose of this effort was to make our message and resources more attractive, to draw more people to the vegan lifestyle.
A complementary purpose was to create a website, logo, and colors that clearly convey our mission and our personality.
The first thing you notice is our colors, blue and green. They are upbeat and energetic. While we educate people about the horrors of animal agriculture, we know that a plant-based lifestyle is joyful, that it nourishes our bodies and our souls, and helps our planet. In short, it’s positive, even wonderful. Our new colors signal that.
Then our unique Magen David might catch your eye. Using leaves to create the star conveys the idea that veganism and Judaism are intertwined, that the Torah strongly points to a plant-based diet as the ideal for humankind.
Here’s something subtle but significant: If you take a good look at our logo, you’ll see that the Star appears in its normal configuration, even if it’s outlined by leaves. We’re not changing or distorting the Star of David, just as we’re not trying to change or distort Judaism. We’re merely upholding and promoting our religion’s highest values, as they relate to food and animals.
One last thing about this logo: It’s versatile. We can and will use it in a multitude of ways, as you can already see in the designs of our new swag.
And there is the website itself. This is our face to the world. While our old website served its purpose for almost 10 years, this new version more accurately reflects what we are and what we do.
You can sign up for events, learn about the Jewish basis for veganism, request a speaker, create a Jewish Veg Pod, find great recipes, make a donation, and much more.
Did I mention recipes? We have worked hard to create a cooking section that is easy to navigate and filter and that is chock full of delicious recipes. You might find yourself returning to our recipe section time and again throughout the year. In fact, we encourage you to do so, as we pledge to frequently add new dishes.
Like a caterpillar transforming into a butterfly, this is our rebirth, our emergence as a more inviting and effective vegan-advocacy organization.
Jewish Veg was founded as Jewish Vegetarians of North America in 1975. (We’re already looking forward to our 50th Anniversary Party.)
Then, in 2015, we renamed ourselves as Jewish Veg and adopted a new logo (grapes) and colors (purple and green).
Today, we’re experiencing a second rebirth. We’re heading into 2023 with unprecedented momentum, a renewed sense of urgency, and a new look.
If it looks good to you, believe me, it feels good to us. As we move together toward a vegan world, you’ll see the spring in our step.